Evaluation Question 4

https://prezi.com/view/iUE4AtpyfFsAEHt3EMgm/

Evaluation Question 3

What have you learned from your audience feedback?

During our coursework, we decided to get regular feedback from a focus group of 16-18 year olds. We implemented this to make our coursework better as well as it being a requirement. Our A2 advanced portfolio consisted of an extract of a documentary and ancillary products, a double page spread and a newspaper advertisement respectively.

Our first feedback came after we delivered our final proposal/pitch to our class. The final proposal consisted of a working title for our production, the channel for broadcast, target audience research, genre and style of our documentary. The final proposal also included the first draft for voice-over script and first draft of storyboard/ shot location list. This feedback was unfortunately verbal as we didn’t create a feedback form at the time. However the verbal feedback we were given back after the proposal was to focus the script and storyboard on what HS2 is and how HS2 will affect the Midlands area rather than HS2 as a whole. The original script only spoke about what HS2 is and the benefits to society as well as the negatives. Having taken this on board, we added and changed our voice-over scripts to include information on how the Midlands is going to be affected by HS2. By focusing on a narrower part of the HS2 project, it allowed us to be more detailed in our script rather than covering a very broad topic and having no focus point.

Second Feedback Response

We received our second lot of feedback after our first drafts of the print products and first edit of the extract of a documentary. We thought this would be crucial time to get some feedback to find out whether our audience likes our extract and print products. This is known as test screening were the filmmaker shows a rough cut of a film or TV show to an audience to gauge their reaction. This has been happening in the industry since Harold Lloyd invented the concept back in 1928.

The consensus we made from our feedback was that the 1st draft of the extract was average at following conventions. From our feedback, we saw a pattern in one of the technical aspects of the piece that being sound & music which scored poorly on all 5 feedback forms, scoring an average 3.4 with 1 being excellent and 5 being poor. In the improvement section, we found on almost every form that the volume of the voice-over needs to increased and decrease the volume of the other clips being played. We implemented this by clicking on the clips that the volume needed changing and going to audio effects adding a hold keyframe at the start and end of the clip. We then increased or decreased the volume accordingly.

Another technical aspect which was scoring a low score was shot composition. This aspect scored a 3.2, we found in the improvement section that the aspect scored low because of a poor order of scenes and scenes being too information heavy. One of the improvements was to include more of the interview with the MP to break up the information about HS2. In the original storyboard plan, the MP would only feature at the start and end of the extract to act as hooks. This is a common convention of TV documentaries. A hook is where the filmmaker gets an interesting topic and puts it at the start of the film; this attracts the viewer’s and makes them want to carry on watching the documentary to find out what happens. The rest of the extract was going to filled with information about HS2. We changed the order of the sequence so that the information was broken up and less heavy. We put a title scene first, then the interview with the MP about his initial thoughts on HS2. After this we had a scene about information on HS2, following this we put some more of the interview with the MP on his more in depth thoughts on HS2. Succeeding this was some more information on HS2 with a few voxpops will feature in the middle. Next we added some more of the interview with the MP on his thoughts of how HS2 will affect his constituents in Tamworth. We followed up this scene with information about how the Midlands is going to affected by HS2 and finally we put a snippet of the rest of interview with MP and cuts for the advert break.

We also received feedback on our first draft ancillary products. Our first draft double page spread from a TV listings magazine on the documentary is pictured below.

The actual article itself was praised as it told the audience what the documentary is about which is the whole point of the double page spread on the documentary. The only criticism received about the article itself is that it needed a bit more writing. However, the improvements that were suggested on the double page spread was to rethink the whole design. Most of the reviewer’s said that it was unconventional design and did not follow the conventions of a double page spread from a TV listings magazine. Normally an article in a TV listings magazine’s background is white, the text boxes are all the same sizes and pictures are aligned with text. Despite some people liking the unconventional design for its creativity as the article’s background is that of former British Rail, people criticised the fact the text boxes were different widths and pictures were randomly placed on the page with no alignment. Furthermore, people found the black text hard to read of a red background. Having took all the criticism on board, we decided to follow a more conventional approach. We looked at examples of articles in RadioTimes, re-analysing their codes and conventions and created a final design. Here is an image of our final product.

The final product shown above was also given feedback. We found that people liked how it looks like a RadioTimes’ article as it follows many of the conventions such as the tidy layout and the big title which uses a pun. Some people thought including q&a with the producers was unique for an article in the RadioTimes. The only criticism, we got in the feedback is the final column has a lot of dead space and doesn’t fill the page. However, we did not have time to make another document.  

We also received feedback from our first draft newspaper advertisement on the documentary. Below this is an image of our first draft newspaper advertisement.

The feedback from this first draft was very encouraging. Nearly everyone thought that the advertisement follows the conventions. The main conventions being the title of the documentary, the channel showing it, the date and time of the documentary. In addition to this, all text on a channel 4 newspaper advertisement is highlighted by a colour which matches the colour of the channel 4 logo. Although, we found people liked the creativity of putting graffiti on the welcome sign post-production, the main improvement we found in the feedback forms was to change the main picture as Tamworth isn’t heavily associated with HS2 so people may not know what the media text is going on about. We took this improvement and made a final design which is pictured below.

We also received feedback on the final newspaper advertisement product which is shown above. People liked that it follows the conventions on this print product such as the layout and the information displayed on it such as the title, the channel, time and date of the documentary. Furthermore people liked how the picture shows what HS2 is going to destroy and thought the colour red for the highlighting was good idea as it may show how HS2 is a danger to the environment.

Final Feedback Response

We also decided to get some feedback on our final products. We asked the same group of students, the same questions so that they judge these final products against the first drafts and other existing products to gauge how good our products are.

The first question on the feedback form was how would you rate the success of the production in terms of following codes and conventions of a documentary. In the first set of feedback, the most common answer was average whereas our improved product has received between good and excellent rating. This shows that our production has improved since the first draft and that we put in the some of the improvements suggested like changing the order of the scenes.  

We found that our shot composition rating improved as a result of reshoots and further editing. Overall this section of the extract scored 2 out of 5 with 1 being excellent. From these feedback forms, we can assume that people liked montages created in this extract. We used a range of shots including close ups, medium shots for the voxpops (this allows you to see the emotions on their faces and hand gestures towards HS2), long shots of the train station and town, pans of trains and a two shot for the interview. Furthermore, we changed how the storyboard was ordered so that people have the introduction graphic to show that HS2 is a train before having a snippet of an interview with an MP (hook). Despite changing the order of the scenes, people thought that we should talk about HS2 to give some introductory information before putting an interview with the MP as people wouldn’t understand the importance of it. Furthermore, as our target audience is 16-25 year olds, they may not be aware of what HS2 is so we should have put some information before putting the interview but if the target audience was the older generation then they would most already know what HS2 is so the order of having a hook first would make sense.

The mise en scene rated 2.6 out of 5 which is just above average. This aspect scored quite lower than the aspects as the shots were quite repetitive as most shots were of trains in the first section of the extract however the montages of shots improved in the second half which included a route graphic of HS2. On a few of the feedback forms, people suggested that some of the shots looked same. To combat this we used effects such as a horizontal flip on premiere pro to transform the clip so that they looked different.

The technical aspect editing was rated 1.8 out of 5 which is well above average, nearing the excellent score. We used a range of effects and transitions such as cross dissolves, camera view, horizontal flips & exponential fades to improve our the extract of a documentary. We assume by using these effects, the audience liked them as we scored highly.

Sound and music scored a high 1.4 out of 5 on average which a huge improvement from 3.4 in our previous feedback. Since the first set of feedback, we increased the volume of the voice-over and decreased the volume on the accompanying footage. In addition to this, we added our soundtrack in the background so that extract is more stimulating to the audience. We used exponential fades on the soundtrack to fade down the music before the voice-over begins but it can still be heard.

The use of text scored 1.6 out of 5 on average. To improve this section from the last amount of feedback we added titles to the MP which fade in and titles at the end of the extract to convey to the audience that the documentary is stopping for an ad break.

The improvements suggested to improve the production was to add more voxpops so that we could get a wider opinion of the public on HS2. However we could not get any add anymore footage as the extract for too long already so it would require changing the whole extract. Another improvement suggested was to include a variety of shots as some scenes were very repetitive. Unfortunately, it was too late to add anymore footage as it require us to go out and film, edit the clips and use effect to manipulate the footage which would take too long.

Overall getting feedback at different stages was important and crucial to improve our extract of a documentary. This is because we can’t always spot our own mistakes so getting feedback can help this.  

Evaluation Question 2

Evaluation Q2

How effective is the combination of your main product and ancillary texts (Print Artefacts)?

In our coursework we have made 3 finalised products over the last few months. These consist of a 5-minute extract of a Documentary, in which we focused on the HS2, and 2 print artefacts. One is a Double page spread based off of the famous magazine, RadioTimes and the other print artefact is a newspaper ad which we have based off a channel 4 advertisement. Now in this evaluation I will be analysing how effective our main product and the print artefacts complement each other.

For all of our products we had the same target audience, which is a young audience in which the age range is around 16 to around a young adult (25). We know this is a very small age cap but we want to help other young people like ourselves get more in tune with what is happening in our country and documentary is a great way to provide this information. 

We made sure in both our main product and our print artefacts we used bright colours to attract are audience’s attention especially in the newspaper ad where we have used a bright red colour. As this is mainly aimed at younger people.

Double Page Spread

Now to start, we believe that all are products in one way or another connect and create a synergy between the coursework as a whole, as in our Double page spread it uses the same person throughout the designing, this means that that picture represents a link between the Double page spread and the film. The picture in question is a picture of Dan who stars in the documentary, as himself. So, with Dan being on the double page spread, means that audiences and relate Dan from the double page spread to the HS2 documentary. Also, the titling on the Double Page spread means you cannot mislead it for a completely different documentary as it is original. 

Also, in the double page has used many of its conventions that a normal RadioTimes magazine would use for example the at the very top of the page of the RadioTimes magazine, there had to be certain types of information, that was visible to the audience, this consisted of , the title of the product, (HS2:A White Elephant), the time the show was being aired and what date and also what channel. This can then tell the audience to go and watch the documentary as you have given them all the information they need.

Another factor that links this product is the programs used. We used Adobe InDesign for both the newspaper advertisement and the double page spread. Although I only used the Adobe InDesign to touch up the newspaper advertisement, it still means they have something in common (They were both edited in InDesign). 

However, as target audience goes, we have not effectively chosen the right magazine to do this with as I believe that RadioTimes is more suited to an older generation. For example, the colour scheme, compared to channel and are advert and film it doesn’t really have many bright colours. Also, not many of our target audience would spend money on a magazine each week, as they have better things to spend their money on. However, there is an increase to the online market for RadioTimes which means if a digital model of this Double page spread was made, it could get more views from are target audience as they are more likely to use the internet more than the older generation.

Newspaper Advertisement

First off the newspaper advertisement has many of the normal codes and conventions used for a normal channel 4 poster, as I found out when researching and making the poster myself. Such as colours which I discussed earlier and also the font. The font can mean lots to a young person. I for example won’t read an ugly font. It’s got to readable and also nice looking and the example of channel 4 fonts I used and downloaded are just right for are target audience. On the left are just a few of the fonts that we trialled and some that we did use for the final piece.

However the Newspaper Ad shows a picture of the countryside, which is something that is different to the other Ads. I do like this poster as this is the one we have chosen to present to the examiner. The poster itself is to show what is going to happen if the HS2 runs through the countryside. But that is also the problem, without any showing of the HS2 being on the poster, people who have no idea what the HS2 is will not know the meaning of the poster  which does not fit with are target audience whom we are trying to inform about this very big political topic.

The Film

The film itself is an entirely different product when being compared to the other two print artefacts, it is a moving product.  The film I feel links closer to the channel 4 print product, in some cases. For example, the animations we have are to please a younger audience, like the effect of the cost of the HS2, £56,000,000,000, the effect we feel gets the attention of the audience, and that of a younger audience too. But we also feel that the documentary, despite being of channel 4 descent, links to our Double Page Spread as well. The double page spread we feel is more for the older generation and we have also imported elements of this into our film as well.

By using relatively easy to read font and colours that can be seen by most people we think this will result in a much more, wider, audience reception. This is similar to what we have explained about both of the print products too. This also show a great synergy then, between the products. An example of the relatively easy font come from both the main titles and the caption titles used to show who people are that appear in the film, for example, MP Christopher Pincher, is easy to see, even from a slight distance. Also, the title sequence font is easy to make out form the background as it has a black outline around it. 

Overall

I feel like as a whole both our print products and our extract of a documentary have enough synergy to be effective in a number of ways towards our target audience, towards the promotion of the product and with both of the products together we actually convey to a wider audience in lots of ways by using fonts, different mediums, and colour schemes. So this means that it is effective in a few ways and this effectively suits the promotion of the documentary as a whole. Although there can be/are a few criticisms that we can identify for having quite different print products we still believe that they are the best products that we can possibly make and also convey to our audience who are going to see these products or watch the documentary itself.

Evaluation Question 1

Final Product - Extract of a Documentary

Double Page Spread Development, Analysis & Final Product

Double Page Spread Development

First idea

We started by experimenting with different designs on different pieces of software such as Microsoft Publisher and Adobe InDesign. Eventually we decided to go with Adobe InDesign as it allowed us to be more creative and flexible. Our original idea was to create something eye-catching so if it was to go in a TV listing magazine, people would read this. We decided to replicate the British Rail logo as the background for the double page spread. We thought this would be a good idea to show how the train industry is evolving from the once British rail to the now National Rail since 1999. Furthermore, this logo is still heavily used and associated with British Rail so by using this logo as our background in our double page spread, people would instantly know what the documentary is about.

Double page spread Designing

Opening paragraph
What it’s about?

This documentary focuses on the unfolding story of the country’s well known up and coming project in public transport. Daniel James shows us what to make of the HS2 how areas such as housing, establishments, and the environment is being affected by this oncoming storm.

In the first part of the 3-part documentary series, James shows us how his local town of Tamworth is going to be affected. By speaking to Local MP Christopher Pincher and the local people he finds out what most people think of the HS2. James also gives a very quick history lesson about the HS2 by explaining the chosen route and Illustrates to the audience the staggering figures of the project.

Q&A – Director Tayte Fordham

Do you think you have gotten your own points across in the documentary?

Tayte: No, not at all, but we think that’s a good thing. Being biased is a great for the audience as you don’t just focus on one side of the argument and give them all the wrong information which they may or may not like, plus it’s just boring, it’s like I’m moaning at them.

Dan: I totally agree with Tayte, we don’t want to give them one side, because then it’s not a documentary, we want the audience to have their own thoughts about the documentary if it’s for or against the HS2.

Why did you add the element of your hometown of Tamworth, It must mean a lot?

Dan: Well actually I’m not originally from Tamworth, or I don’t even live in Tamworth, but this is still a huge development for the town, and although it’s not directing in directly it is indirectly affecting it, so we thought it would be a good idea to get the people’s views or even just educate them in the process.

Tayte: Well I actually live in Tamworth so it’s sort of a big deal for mew as some big changes are coming for Tamworth in the next few years, and maybe it’s good for Tamworth, who knows. But yeah it can mean a lot and like Dan said it’s always good to educate a community and find out what they think, For example we even got CP (Christopher Pintcher) involved which was great because its always good to have someone else who knows what they’re talking about.

Also you mention MP Christopher Pincher, how did you manage to get him involved? And would you like any other Political guests giving g there opinion on whatever the next Documentary is?

Dan: Well that’s quite funny. When we were planning the first Documentary, we thought of having the PM Theresa May in the documentary, but you can imagine how that went. But we went through many people dropping them emails, until Tamworth’s MP Christopher Pincher got back to us and things just went from there. But definitely want a bigger political Presents in the next one.

Tayte: Defiantly Boris Johnson, I’d love to hear his thoughts.

We thought these 4 pictures would be good to use our double page spread as they all have relevance in our documentary. The British Rail logo that currently has got scaffolding around it shows how the current infrastructure is old, lacks new technology and needs improvement. This evident by the lack of the red colour of the old British Rail logo or the blue of the present National Rail logo.

The picture of us interviewing with MP Christopher Pincher about HS2 would be one of selling points of the documentary. Therefore including a picture of us interviewing him in our double page spread is crucial to show that we have got interviews with experts and important people that know a lot about HS2. Also including him would create synergy with the documentary, getting more people to watch the documentary as he is an important figure in the HS2 project.  

We have included the picture of a statue of Sir Robert Peel (former MP for Tamworth and one of the founders of the modern Conservative Party) that resides in Tamworth in the double page spread. This is because in our extract of a documentary, the Midlands/Tamworth region is spoke about a lot as the HS2 is going to affect this area a lot.

Our last picture we decided include in our double page spread was a picture of a current train running in the Midlands region. Originally we were going to use this picture to show the current infrastructure on the present lines. However for the purpose of our double page spread, we said this was train running on the HS1 showing what the ‘current HS1’ looks like.

The first idea final design

Evaluation of the first idea final design

We discovered problems in this design. The whole design was a bit cluttered and text would of been squashed in between the spaces. The red background is over powering and the black text used in the article would be difficult to read. The colour white wasn't a choice for the text as it would of clashed with the British Rail logo. The text boxes used in this first design are all different widths which makes the whole design unorganised and we wouldn't see this in a RadioTimes magazine which we later found out after researching and analysing some. On the left-hand side there isn't enough writing and the pictures haven't been labelled to give some context. In addition to this, the pictures aren't aligned in any sort of manner and it looks like we just threw on to the page.

This design was very unconventional for a double page spread in a TV listings magazine for starters. As already said above, we were trying to replicate the British Rail logo. After producing this design, we looked back at the British Rail logo and although striking some resemblance, it was not apparent enough.

Finally, having reviewed this first design, the design did not follow a conventional TV listing magazine's double page spread like the RadioTimes magazine. We decided to look at a RadioTimes magazine and analyse the document so that we could produce a similar product following the conventions of a double page spread which looked more professional.

Example of RadioTimes double page spread

From these 4 images of a RadioTimes magazine, we began to identify codes and conventions for a double page spread in a TV listings magazine.

The layout of the article is a key convention and allows readers to be able to follow the text easily. We noticed that the on each page there is 3 columns of writing with equal width, equally spaced apart from each other and has a margin on the left & right hand side of the page. This format is used throughout the whole magazine for continuity purpose. This layout works well because the text is not cramped up on one page therefore it is appealing and is easy to read.

Furthermore, we picked up on that every double page spread in the top left hand corner is the name of the program, day, time and channel the program is on. This immediately tells the reader the most important pieces of information as that is where the reader looks first due to us reading from left to right. The name of the program is always in bold so that it stands out at the reader. The day and time are in italics as if it was in bold, it wouldn't stand out against the bold used for the program title. The channel showing the program is in bold to stand out from the italics used previously. The example in the article above is: The Last Leg Friday 10:00pm Channel 4

Underneath the example given above is always the headline. The headline usually uses some literary technique, for example; power of 3, alliteration, simile and is always in a large, bold font. This engages the reader and tries to persuade them to carry on reading the article to find out more about the show. The example in the article above is: Seriously Funny

Succeeding the headline is a subheading which gives a brief sentence about the article and the program itself usually using emphatic language to persuade to carry on reading article and more importantly watch the show. This is a useful technique because the reader will know from this subheading whether the program is for them or not. The example in the article above is: The Last Leg began as an irrelevant comedy show about disability - five years later, it's a political big hitter

Following the subheading is the opening paragraph. This opening paragraph briefly explains what the show is about and what it will explore. The rest of the article will usually contain more information about the show and may focus on a certain topic of the documentary.In some articles, the writers interview the producers about their thoughts on the documentary, giving their take on their documentary.

The final paragraph summarizes the whole article on the TV documentary in our case and finishes with the writers name who wrote the article. At the bottom right of the first page and bottom left of the second page is RadioTimes & the date the issue is for.

Final Design draft in the making

We were much more focused on the conventions of a double page spread and it looks more like double page spread you'd see in the RadioTimes magazine. We implemented the convention of the TV show name, date, time and channel being put in the top left hand corner. We made each page have three columns of writing of equal width. As well as this we added margins on the left-hand side of the page. This makes the article easier to read. Our off-white background colour (cream) for the article makes it easy for people to read. However in this draft, the heading and subheading are in an awkward position leaving a lot dead space. The main picture on the right is also not positioned like a normal RadioTimes magazine as it is starts in the middle of nowhere and isn't in line with anything therefore it doesn't professional. Furthermore in this draft all the text is all cramped up on the first page and would make the article difficult to read.

We made a few adjustments from the first draft shown above. We acknowledged that the heading and subheading were not in a good position and left a lot of dead space so we adjusted this mistake putting it up in the left-hand corner. Furthermore, we adjusted the size ratio of the main image so that the start of the image was aligned with third column on the first page. We decided to make this change because we re-analysed articles in the RadioTimes magazine and identified that the pictures were not in random positions but aligned with the text. Finally, we adjusted the sizes of the paragraphs so that they were same width and equally spaced apart; thus creating margins on both the left and right side of the page. We chose to do this as it makes the article easy to read and it is a convention of an article in a TV listings magazine.

This is a screenshot of the finished product.

Newspaper Advertisement Development, Analysis & Final Product

The Newspaper Advertisement for the Print Products

Why Channel 4?

The reason that we would show this documentary on channel 4 is that they show many documentaries like Trump: The American Dream' and Coalition. Theses documentaries are very similar to ours and proves that politic and factual documentaries can be shown on the channel. Also, we believe that if it was shown on channel 4 it would get a greater audience view count than if it was shown on Sky One because lots of people have access to channel 4 as Sky One isn't part of the standard Freeview package whereas channel 4 is. But why wouldn’t we show it on the BBC? Although the BBC host big documentaries such as David Attenborough’s view breaker, “Blue Planet 2”; I don’t think that it would be a good host to political/factual documentaries as the audience is slightly to old overall and that doesn’t match our target audience which is formally 16-25 years old. We believe the younger generation need to be kept up to date with current affairs.

Channel 4 Fonts for documentary title and advertisements

I have downloaded these fonts of a website so it can look more like a real-life documentary. Unfortunately, the fonts do not show up unless the font has been downloaded.

Channel 4 Chadwick Medium -   Hs2: A White Elephant

Channel 4 Chadwick –Hs2: A White Elephant

Channel 4 Chadwick Bold – Hs2: A White Elephant

Channel 4 Chadwick Extra Light – Hs2: A White Elephant

Channel 4 Horseferry – Hs2: A White Elephant

Channel 4 Horseferry Bold – Hs2: A White Elephant

Channel 4 Horseferry Medium – Hs2: A White Elephant

Inspiration & Analysis

From this poster from channel 4, you can almost tell immediately what the documentary is going to be about as we can see that the title is “Disarming Britain” and the boys hand gesture is resembling a gun. From just those two pointers you know what the documentary is about. This is exactly what I would want from my documentary poster, for it to instantly tell the audience what it’s going to be about. But the only trouble this could have is that no one will know what the HS2 is, so we would have to use different titles or slogans to remind the viewer or tell the viewer what the HS2 is.  

This advertisement shows what the documentary is about in a very intelligent way. The title of the documentary is “Britain’s Forgotten Children” and the advertisement shows a child sinking into the floor as people walk by unnoticed which is representative of the title. This is a key feature in telling the audience what it’s about, but not directly and that’s what’s good about it. So for example I will need to explain what the documentary in the poster but make it subtle so that they don’t figure it all out straight away or they won’t watch the documentary. The brief synopsis under the title gives the picture more meaning as it mentions the care system so the readers know that the documentary is on the forgotten children in the care system. This gives the reader a little bit more information on the documentary but not enough to dissuade them from watching it.

This poster is very unique compared to the others as it only focuses on one picture in particular as the others has a series of scenarios going on in the pictures. So in this one you have to really try hard to know what the poster is trying to tell you. Also it uses a close up shot so you can clearly see the people’s faces in the poster. The poster focuses on two people and also that the documentary may follow their lives in the next week.

From all 4 of these newspaper advertisements we have analysed, we have noticed common denominators as such. In the bottom left-hand corner the name of the documentary, a short phrase briefly giving more information about the documentary and the date it dispatches is always present. These 3 pieces of information are important to the reader. The title always includes the topic of the documentary so that readers knows what it is about. The title normally uses a literacy technique to engage the reader and makes them remember the name of the documentary. Beneath the title, there usually a short phrase which briefly explains what the documentary is about if the title is unclear or ambiguous. Next to this phrase the date of when the documentary dispatches is present which tells the reader exactly when the documentary is on.

Conventionally on a channel 4 newspaper advertisement, the 3 pieces of information are present in the bottom left corner, however as long as they are present on the advertisement it generally doesn't matter where as long as it is appealing and easy to read. The 3 pieces of information is always highlighted by a colour with the colour of the font usually being black or white to stand out from the highlighted colour. The channel 4 logo is always present on the right-hand side of the advertisement so that left side isn't overcrowded with information. The colour of the channel 4 logo normally matches the highlighted colour or the colour of the font so that keeps the advertisement tidy. The channel 4 logo is normally always aligned in the right centre of the page. Finally the main picture in the advertisement is always related to the title of the documentary.

Drawn Drafts of Ads

In this design I have used a train which will explain to the audience through the poster of what the documentary is about. The train will definitely be the big speaking point of the poster so when I actually design it I would like to try and blur the background out to make sure that people focus on the train so they don’t get the wrong idea of what the documentary is about. The downside to this ad, it is a conventional train that we took a picture of and the HS2 trains would not look like this. For the titles I would likely use “Channel 4 Chadwick Bold” (Which is unavailable on School computers) but it makes the font easier to read and helps all of our target audiences to understand the Ad. Also I would have the titles in a white box and the text to be a black colour.

In this Ad, I have planned to use the sign of the local town I live in and also because that the majority of the documentary is filmed in the Tamworth area. Although the only bad thing is that people won’t necessarily associate Tamworth with the HS2 as hardly anyone knows Tamworth exists. So maybe I could use something in Tamworth where people might link back to the HS2.

This ad I feel represents the Hs2 for the most reasons people are against it. As 100,000s of acres of countryside is being demolished. So, this is a good representation of what most people know the HS2 is going to do, even though it doesn’t have the train in it, I feel that the audience will look at this and still know the effects the HS2 will have.

Different Channel 4 logo’s

Advert 1

The first Draft of the Advertisement

Good points:

This represents what the channel 4 documentary adverts look like so it fits the profile of the advert.

Also, it’s also very basic and easy to understand and not too cluttered. Also, there is not much dead space as the train picture takes up most of it.

Advert 2

I like this design because it’s not as boring as the other design, not as formal. It’s because I think the blue definitely helps the poster stand out more to a wider much younger audience, which can make it easy to remember. Also, the graffiti also makes an appearance which can also represents other people’s opinions in the poster. I’ve also used a lighter font so that it could be easier to read and understand. But it is still part of the channel 4 font pack.

Advert 3

This design focuses more on the environmental issues that people and the HS2 have to deal with. When taking this shot when filming for the documentary we knew that a lot of environment was going to be destroyed to make way for the HS2. So, we wanted to capture quite a lot of footage like this to get that information across to the audience. We also started expanding the colour scheme of the channel 4 logo and the title box. We kept the font white as I feel that it stands out more within the red colour scheme. Furthermore, we decided to add a smart headline in this design 'Going, Going, Gone'. This headline refers to the environment that is going to be destroyed and uses alteration to create something catchy so it stays in the reader's mind.

We decided to use third advert as our final product. Although it has no immediate connection to the HS2 project as there is sign of a train station or a train, we believe that environment is going to massively affected by HS2 and many habitats will be destroyed. Therefore we thought this advertisement would best fit our main project and create synergy between the pieces.

Here are the final products.