For our advanced portfolio in Media, we decided to create an extract of a documentary, a double page spread from listings magazine focused on the documentary and a newspaper advertisement for the documentary. Our extract of a documentary will be based on HS2 (High Speed Rail 2), the latest proposed improvement in rail infrastructure. We created a prezi for final proposal but we elaborated on the prezi below.
https://prezi.com/view/4oJdQ4ux3YKxoMaAz7YP/
Having researched around the HS2, weighing up the pros and cons, we decided to go for the title as HS2: A White Elephant?. This is because this title isn't biased and is using a literacy technique called rhetorical question to get the audience to think about the HS2 before and while they watch it.
We believe a documentary about the HS2 would suit Channel 4. The reason that we would show this documentary on channel 4 is that they show many similar documentaries like Trump: The American Dream' and Coalition. These documentaries are very similar to ours and proves that politic/factual documentaries can be shown on the channel. Also, we believe that if it was shown on channel 4 it would get a greater audience view count than if it was shown on Sky One because most people have access to channel 4 as Sky One isn't part of the standard Freeview package whereas channel 4 is.
But why wouldn’t we show it on the BBC? Although the BBC host big documentaries such as David Attenborough’s view breaker, “Blue Planet 2”, we don’t think that it would be a good host to political/factual documentaries as the audience is slightly to old overall and that doesn’t match our target audience which is formally 16-35 years old. We believe the younger generation need to be kept up to date with current affairs. Furthermore, the BBC is under Royal Charter so the corporation has to remain unbiased on political views and as HS2 is largely a political issue, we wouldn't broadcast this on BBC.
After we chose to create an extract of a documentary on HS2, we needed to look at what audience we would be targeting. We analysed information from a website called YouGov to understand what the appropriate audience would be. YouGov is a website which gathers people's opinion on topics and analyses this data and publish their findings. The information we discovered was the following. We looked at this information and put it with our ideas of the audience we would want to target.
Demographic of people that like HS2 are male adults between the ages of 25-39 with a social grade of A,B,C1. From this information, we can imply that people with more disposable income are more in favour as their social grade are A, B & C1 which are people who have the better jobs in society. Furthermore, we can deduce from this that the people who are currently within the working age are more interested in this development as it may affect how they get to work. Right wing politics generally favour the HS2 project. The top regions in favour of the HS2 are London, North West and the Midlands as the project links London to Birmingham in phase 1 and in phase 2 it links Birmingham to Manchester and Leeds.
https://prezi.com/view/4oJdQ4ux3YKxoMaAz7YP/
Having researched around the HS2, weighing up the pros and cons, we decided to go for the title as HS2: A White Elephant?. This is because this title isn't biased and is using a literacy technique called rhetorical question to get the audience to think about the HS2 before and while they watch it.
We believe a documentary about the HS2 would suit Channel 4. The reason that we would show this documentary on channel 4 is that they show many similar documentaries like Trump: The American Dream' and Coalition. These documentaries are very similar to ours and proves that politic/factual documentaries can be shown on the channel. Also, we believe that if it was shown on channel 4 it would get a greater audience view count than if it was shown on Sky One because most people have access to channel 4 as Sky One isn't part of the standard Freeview package whereas channel 4 is.
But why wouldn’t we show it on the BBC? Although the BBC host big documentaries such as David Attenborough’s view breaker, “Blue Planet 2”, we don’t think that it would be a good host to political/factual documentaries as the audience is slightly to old overall and that doesn’t match our target audience which is formally 16-35 years old. We believe the younger generation need to be kept up to date with current affairs. Furthermore, the BBC is under Royal Charter so the corporation has to remain unbiased on political views and as HS2 is largely a political issue, we wouldn't broadcast this on BBC.
After we chose to create an extract of a documentary on HS2, we needed to look at what audience we would be targeting. We analysed information from a website called YouGov to understand what the appropriate audience would be. YouGov is a website which gathers people's opinion on topics and analyses this data and publish their findings. The information we discovered was the following. We looked at this information and put it with our ideas of the audience we would want to target.
Demographic of people that like HS2 are male adults between the ages of 25-39 with a social grade of A,B,C1. From this information, we can imply that people with more disposable income are more in favour as their social grade are A, B & C1 which are people who have the better jobs in society. Furthermore, we can deduce from this that the people who are currently within the working age are more interested in this development as it may affect how they get to work. Right wing politics generally favour the HS2 project. The top regions in favour of the HS2 are London, North West and the Midlands as the project links London to Birmingham in phase 1 and in phase 2 it links Birmingham to Manchester and Leeds.
People who like HS2 also like or interested in:
Jeremy Clarkson
Business and Finance
Audi
Tesco
Exercising
BMW
Computer programming
Calvin Harris
Jay-Z
People who like this issue describe this issue as...
Necessary (31)
Essential (27)
Modern (23)
Ambitious (19)
Important (18)
People who dislike this issue describe this issue as...
Waste of money (125)
Unnecessary (111)
Expensive (106)
Bad value (106)
Overpriced (86)
Having reviewed this data, we decided to target a younger audience. We thought that the younger generation should be made more aware of these sort of developments as it will affect them the most. However, the audience for this documentary film is really anyone in general but we mostly want to target an age range of around 16-35. We know this is a very small age cap but we thought that other young people like ourselves need to be more in tune with what is happening in our country and a documentary is a great way to provide this information.
The original idea for the documentary, in the very early stages, was to focus on a huge story on a current affair the country as the EU referendum result and what it will mean. But our 5 minute limit, lack of resources and time, limited us to what we could could achieve. Before I started this documentary, I knew little about the HS2 only that it was happening and that it was going to be very expensive. But since researching about it and finding out more information, I’ve found that it could affect the very town I’m living in. Also, we think that the way we should present the documentary in a way that the target audience can understand and stay focused.
Our main product is a political documentary as HS2 is regarded as a political issue. The type of documentary ours will be is in Bill Nichol's expository mode. This is because it features many of the characteristics devised into to that category. The documentary will feature a 'voice of God' who will control the narrative and will explain what HS2 is, the route it will take, the pros and cons and how it will affect our local area. We will use facts and figures about HS2 to form an argument for both sides. Moreover our extract will feature an interview with a politician on HS2 to get his views. Finally our extract of documentary will inform people about HS2 and educate to help form an opinion on the matter.
Jeremy Clarkson
Business and Finance
Audi
Tesco
Exercising
BMW
Computer programming
Calvin Harris
Jay-Z
People who like this issue describe this issue as...
Necessary (31)
Essential (27)
Modern (23)
Ambitious (19)
Important (18)
People who dislike this issue describe this issue as...
Waste of money (125)
Unnecessary (111)
Expensive (106)
Bad value (106)
Overpriced (86)
Having reviewed this data, we decided to target a younger audience. We thought that the younger generation should be made more aware of these sort of developments as it will affect them the most. However, the audience for this documentary film is really anyone in general but we mostly want to target an age range of around 16-35. We know this is a very small age cap but we thought that other young people like ourselves need to be more in tune with what is happening in our country and a documentary is a great way to provide this information.
The original idea for the documentary, in the very early stages, was to focus on a huge story on a current affair the country as the EU referendum result and what it will mean. But our 5 minute limit, lack of resources and time, limited us to what we could could achieve. Before I started this documentary, I knew little about the HS2 only that it was happening and that it was going to be very expensive. But since researching about it and finding out more information, I’ve found that it could affect the very town I’m living in. Also, we think that the way we should present the documentary in a way that the target audience can understand and stay focused.
Our main product is a political documentary as HS2 is regarded as a political issue. The type of documentary ours will be is in Bill Nichol's expository mode. This is because it features many of the characteristics devised into to that category. The documentary will feature a 'voice of God' who will control the narrative and will explain what HS2 is, the route it will take, the pros and cons and how it will affect our local area. We will use facts and figures about HS2 to form an argument for both sides. Moreover our extract will feature an interview with a politician on HS2 to get his views. Finally our extract of documentary will inform people about HS2 and educate to help form an opinion on the matter.
In terms of style, our extract will feature linear and logical narrative structure. At the beginning of the extract, we will tell them what exactly HS2 stands for and what it is in case the audience do not know what it is. In the middle of the extract, we will talk about the pros and cons of HS2 as now they have a understanding of what HS2 is. By the end of the extract, the audience will have made up their minds on HS2, if they're for or against it. Our extract will feature many graphics so that information can be broken down into smaller pieces and understood better. As well as this, text will feature a lot in our extract to label important people and places. The extract may feature archived footage to show the HS2 route or show protests about HS2. The editing will be simple but effective. We will enhance the shots we take with colour correction tools on Adobe Premiere Pro, we will include exponential fades on the audio, straight cuts & cross dissolves between clips. We will try create aesthetic montages when editing so that the mise en scene and cinematography looks excellent.
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