Target Audience Research

After we chose to create an extract of a documentary on HS2, we needed to look at what audience we would be targeting. We analysed information from a website called YouGov to understand what the appropriate audience would be. YouGov is a website which gathers people's opinion on topics and analyses this data and publish their findings. The information we discovered was the following. We looked at this information and put it with our ideas of the audience we would want to target.

Demographic of people that like HS2 are male adults between the ages of 25-39 with a social grade of A,B,C1. From this information, we can imply that people with more disposable income are more in favour as their social grade are A, B & C1 which are people who have the better jobs in society. Furthermore, we can deduce from this that the people who are currently within the working age are more interested in this development as it may affect how they get to work. Right wing politics generally favour the HS2 project. The top regions in favour of the HS2 are London, North West and the Midlands as the project links London to Birmingham in phase 1 and in phase 2 it links Birmingham to Manchester and Leeds.

People who like HS2 also like or interested in:
Jeremy Clarkson
Business and Finance
Audi
Tesco
Exercising
BMW
Computer programming
Calvin Harris
Jay-Z

People who like this issue describe this issue as...
Necessary (31)
Essential (27)
Modern (23)
Ambitious (19)
Important (18)

People who dislike this issue describe this issue as...
Waste of money (125)
Unnecessary (111)
Expensive (106)
Bad value (106)
Overpriced (86)

As well as, we decided to research the target audience for other documentary film makers so that we could target an appropriate audience.

We decided looking at the demographic of people who like David Attenborough's documentaries would be important as he has created expository documentaries such as Blue Planet 2. These were the results:

His audience is generally old males (55+) with left wing political views who have a high social grade.

We also looked at the demographic of Louis Theroux another famous documentary film maker. The results were the following.

We found his audience were male, 25-39 year olds, again with left wing political views and a high social grade.

Having reviewed this data, we decided to target a younger audience which against the norms of a documentary which is proven above. We thought that the younger generation should be made more aware of these sort of developments as it will affect them the most. However, the audience for this documentary film is really anyone in general but we mostly want to target an age range of around 16-25. We know this is a very small age gap but we thought that other young people like ourselves need to be more in tune with what is happening in our country and a documentary is a great way to provide this information. Although this extract will be tailored towards the younger generation with more graphics than normal but by no means will it off put anyone else from watching it.